Recalibrate Strategies Insights. Ideas. Strategies. - page 12

Have you heard the one about the consultant?

Oh no, not another consultant! You’ve probably heard a consultant joke:  A consultant is someone “who takes the watch off your wrist and tells you the time”, or who is “called in at the eleventh hour and paid to help assign blame.” These may make…

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What do you really know about your customer?

Consumers know what they want. Whether business owners or individuals, they have access to more information than ever before and they use it before making a purchase. Consumers today make smart purchasing decisions. They research online, talk to friends and colleagues, and read consumer reports…

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Opening Your Mind To New Ideas

In the business world, one of your worst enemies is complacency. It is so easy to become comfortable with the same old ways of doing things. Such a mentality is dangerous to the forward progression of your business. If your mind is not open to…

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Creating A Winning Customer Experience Is A Journey

In order to differentiate yourself in today’s marketplace, it’s extremely important to create a customer experience that is relevant and establishes a strong connection with your target market. It’s not just about good customer service and serving basic needs; it’s about creating a great customer…

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Employee Engagement

Out of all the resources within the organization, the human resource is by far the most precious. Technology and processes have their place in the company, however, its starts with people and it ends with people – what motivates them to do their work or…

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We Know The Market, Why Ask The Customer?

So, you think you know your target market. You have a dedicated sales team talking to customers every day.  You have others who analyze sales and market trends. So why should you consult the customer? You have it down, right? Well, maybe. But maybe not….

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We’ve Always Done It That Way

“Change is hard.”  “Change is inevitable.”  “Be the change you want to see.”  Whichever description of change you ascribe to, the fact remains that the process of change – be it in an organization, a work structure, a project approach, or a personal attitude –…

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