From cornerstone to corner office
The construction industry is a global one. Recalibrate Strategies can give all construction firms a lift in uncovering new opportunities, filling product pipelines, increasing customer share-of-wallet, and preventing brand commodization.
“Susan and her team provided outstanding strategic insights
throughout the data analysis. The follow-up and support that
was continued beyond the final report was excellent.”
Design & Build Case Studies
Unprecedented New Market Success
An industrial tool maker wished to expand its footprint and through market intelligence identified an underserved market in which the company knew but had not penetrated to any successful degree.
Distributors, Technicians and the Client team actively participated to characterize the market, identify pain points and create ideas for revolutionary solutions.
A product portfolio approach was pursued with the launch being wildly successful. In fact, it was the most successful commercialization of a new product the company has had.
Path to Purchase
Shopping for power tool accessories by professional tradesmen and DIYers in Home Centers was not as dissimilar as imagined.
The path to purchase within the home center environment was mapped and ideas generated from entry into the store to exit.
The current program was adjusted to capture the interactive interests, focus on new products and alignment around types of projects the products were being purchased for.
Decision Path for New Ideas
Commercialization of new product ideas is an expensive proposition for an industrial building manufacturer. Ideas were coming in from many different sources without a consistent way to prioritize what made sense to pursue.
The management team convened and defined what core competencies should be leveraged and what thresholds should be met to move forward at different stages of product development.
A decision support process was created and adopted. Project management teams now had the tools needed to effectively analyze opportunities.
Gaining & Keeping Number One Mind Share
A leading tool manufacturer wanted to achieve number one mind share status for their products.
Ideas emerged from understanding the brand landscape and choosing the right branding message. Positioning concepts were created and evaluated through discussion groups and quantitatively.
A brand strategy was delineated including a brand platform. Changes were made to the brand architecture and new product naming conventions. The initiative was rolled out globally to find what cultural nuances should be considered in the global adoption of the brand platform.