From farm to plate

The more the food industry works as a whole, the more successful the parts will be.  Recalibrate Strategies works closely with food producers, processors, manufacturers, service providers and consumers to discover new recipes for success.

“Upon much reflection, I consider this to be a great piece of research with implications for both the short and long term. I particularly look forward to the activation session in January.”

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Farm & Food Case Studies

Product Line Evolution

Insights 

Meal preparation in the home has forever changed. With more women working outside the home, there is little time or interest left over for meal preparation. Yet, the family is interested in quality meals that also deliver on ever expanding taste interests.

Ideas

Hundreds of quality cue variables among shelf-stable, refrigerated and frozen meals were explored through shop-a-longs, pantry tours, meal preparation demonstrations, and many discussion forums with the consumer, with the client and with the consumer and client together.

Strategies

Development guidelines for the next generation of high quality convenience meals were established. Market and positioning implications and opportunities, including segments that could be targeted were pursued. The new product development pipeline was re-energized.
Product Line Evolution

Optimizing Product Portfolio Development

Insights

An ingredient company identified the opportunity for product line extensions in a product category through measuring satisfaction with the ingredient suppliers and with food manufacturers.

Ideas

Using an exhaustive market trend analysis, ideas were generated to expand the current product line and respond to hot trends.

Strategies

The innovation strategy for this category was modified and product development was prioritized. A sales strategy was developed to leverage the insights and the product portfolio.
Optimizing Product Portfolio Development

Problem Resolution

Insights

An agri-business recognized that their customers did not necessarily agree that when a problem occurred that it was fully resolved.

Ideas

The nature of unresolved problems were identified; ideas for potential resolution were generated.

Strategies

The customer decision path was mapped to redefine what a great customer experience is including a positive and satisfactory problem resolution system.
Problem Resolution

Expanding Your Global Footprint

Insights

A leading French cheese manufacturer recognized the need to understand the Latin American market landscape, the value chain and how consumer preferences differed from around the globe.

Ideas

A combination of focus groups, in-home interviews and shop alongs were conducted to tease apart psychographic and behavioral attitudes specific to countries in Latin America. Consumers reacted to brand concepts and helped to reshape the messaging and packaging as well as suggesting new product profiles of interest.

Strategies

Changes in communications and distribution strategies were implemented to maximize consumer trial of the brands. Specifically, packaging was changed to increase appeal. And, the company hired an in-country product manager to engage with local retailers and help improve distribution.
Expanding Your Global Footprint

Occasion-Based Shopping

Insights

An adult beverage company recognized that home entertainment needs and interests were changing, as was how consumers shop for those occasions.

Ideas

Immersion Group Sessions were conducted to fully explore the occasions, the mood and the mindset that significantly influence beverage choice. The consumer identified unmet needs and generated ideas to make the shopping experience more compelling as well as ensuring the occasion was fulfilled in the manner desired.

Strategies

The retail promotions changed dramatically to target occasion with niche populations and the right adult beverage options.
Occasion-Based Shopping

Proactive Messaging

Insights

Consumers are made aware of and sensitized to animal care and welfare issues through media attention and activists. A company recognized the need to get ahead of any issues that might relate to the use of a certain type of meat product.

Ideas

Through research with the consumer and key influencers and a targeted worksession, many different proactive messaging concepts were developed.

Strategies

The company was well prepared to reassure the consumer that the meat products were safe and delicious, building on brand trust. Talking points for the organization and its retailers were developed to have an informed response for the media and for consumers.
Proactive Messaging

Learning a New Market

Insights

A leading beverage company acknowledged that it previously ignored a “non-target” consumer group—females—and likely losing out on significant market opportunity.

Ideas

Through female Market, Shopper and Consumption Trend Analyses, multiple product, packaging, marketing and acquisition opportunities across ten beverage categories were identified.

Strategies

The opportunities were then prioritized base on the the greatest market potential for their portfolio of products.
Learning a New Market

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