Ways to grow a business is a continuous journey. In order to navigate through all the potential options and identify what is best for your organization, we apply the Opportunity Definition Framework. It guides you through the necessary stages and reminds you of the key considerations for success.

The breadth and depth of the process will vary based on the opportunity. If a company is interested in new markets and acquisitions the scope of work may be more robust than if it is a refinement to a product or service that already exists.

Opportunity DefinitionInfographic_Marketing-&-Sales

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